I had a revelation the other day. An epiphany on a URL. It was about 5 in the morning – which is a great time for an epiphany. I was trying to solve a problem for another business I own. Mostly, what I needed was a way to package the power of Google Sheets into...
If you had asked me how the marketing web worked six months ago, I would have told you about the dark days when large platforms like Infusionsoft and Ontraport were developed. And how small teams thought they could add and maintain every feature thought necessary. And...
You don’t have to hang out in a product forum or Facebook Group for long to find someone asking a question that has an answer. Not just any answer – a really easy answer. How might one find this seemingly easy but clearly elusive answer?Simple. Make a...
Start-ups are built to soar, or at least that’s what every founder wants. But as with kids, so with companies – gotta crawl before you walk. Scaling a business up is hard work – it’s also wasteful work. I’ve never seen a high-growth...
These days, every platform is surrounded by an ecosystem of developers, implementers, and tools. We’re fairly fluent in these and can recommend the best-in-class in most cases. Here’s a sampling of what we call helpers with helpers: Shopify – Bold...
